Development strategy of Fangxian Huangjiu industry based on SWOT analysis

Development strategy of Fangxian Huangjiu industry based on SWOT analysis

Blog Article

Huangjiu is the oldest fermented alcoholic drink in China, earning the reputation as the "national alcoholic drink".Fangxian, located in Shiyan, the core water source area of the South-to-North Water Diversion Project, is the most important area of Huangjiu production.In recent years, the Shiyan municipal Party Committee and municipal government have attached great importance to the development of the Huangjiu industry, and regard it as one speaker cabinet insert of the key industries in Shiyan.With the continuous development of the industry, there have been problems such as insufficient product innovation, narrow market expansion, slow industrial cassis crista development and professional talents shortage.

In this paper, the strength, weaknesses, opportunities, threats and restraining factors faced by the development of Fangxian Huangjiu industry were analyzed by SWOT analysis, and these corresponding countermeasures were put forward from 4 aspects: strength-opportunity (SO), weaknesses-opportunity (WO), strength-threat (ST) and weaknesses-threat (WT).